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COLD HEAT NEWS » Business, People, Uncategorized » Azar Nassiri, founder and owner of Passions 2Hearts Boutique is helping keep Hollywood and the fashion conscious beautiful.

Azar Nassiri, founder and owner of Passions 2Hearts Boutique is helping keep Hollywood and the fashion conscious beautiful.

Azar Nassiri, founder and owner of Passions  2 Hearts Boutique is helping keep Hollywood and the fashion conscious beautiful. Her designs have graced many celebrities for over 20 years and, most recently, the former Ms. Asia, and CEO and founder of the non-profit organization, Exotifit for Humanity, Maria Amor, wore one of Nassir’s gowns at The 10th Annual Filipino American Chamber of Commerce Awards Celebration, at The Holiday Inn in Studio City November 27, 2011. Ms. Amor was bespeckled with Nassiri’s beautiful black gown,  where she radiantly glowed, showing  it off on the red carpet.

(Maria Amor wearing designer Azar Nassiri’s gown at The 10th Anniversaary of The Filipino American Chamber of  Commerce Awards, at The Holiday Inn, November 27, 2011 in Studio City.Photo taken by Edwin Leviste)

Azar owns a designer and jewel empire, situated at  4913 Topanga Canyon Blvd in Woodland Hills, California, called Passions 2 Heart Boutique. It has a Bohemian flavor, while offering, gifts, Jewelry, candles, and upscale to elegant womens clothing. Azar is originally from Iran, and acquired her training in Iran, Europe, and on the job training. Her clothings and jewelry are all originals. She formed a partnership with Maria Amor, and she is looking forward to continue their relationship. In addition to showcasing Azar’s gown at the Studio City affair, Ms. Amor also wore her talented friend’s gown at  the official photo shoot for her non-profit’s project “The Perfect Creature” in the valley. Nassiri has also extended her talents and generosity by being Ms. Amor’s clothing  sponsor. Nassiri, originally from Iran,  said that, during a phone interview ‘I have been in California for about 45 years, so you may as well say that I am from California now. I have worked in Iran, and Europe, and I have created my company, the Passions 2 Heart boutique, and it is a success. I have quite a few products that I sell and my vision and portfolio is very unique. I make everything that I sell by hand’. She much like Amor is a maverick,  with a sense for originality, very diverse interests,  and she has a flair for  presenting her products and ideas, unlike anyone else

In the online “review” site,,  a few of the reviews gave 5 stars for Azar’s clothing and gift boutique. Jessica F, of Venice, CA, love’s Azar’s boutique, and said, in October 14, 2009,  ‘I super duper love Passions. I’ve been shopping at Passions for years, and they have the most unique and precious items! From the clothes to the crystals to the little ornaments, I love everything in the shop- including the owner. She is so lovely and really helps her customers with their purchases. Love love love this place for gifts’

Another writer, for, named Natasha D. , of Woodland Hills, CA   described the atmosphere and vibe of Passions, in October 28, 2007 , as such , ‘Passions is a small little shop, close to Ventura Boulevard, and next door to one of my favorite stores, The Jean Shack. The inside smells like incense and wood, two of my favorite smells in the world. Dangling dragonflies and peace signs and rusty chandeliers hang from the cielings, and there’s beautiful turquioise jewelry adorning every counter. The employees are friendly. The jewelry is beautiful and well-priced. The location is good. They have a great selection of clothes.Great little store, I’ll definitely be back.’

This designing phenom is making a name for herself, as you can see, with not only celebrities,jn Hollywood,  such as Maria Amor, but with non-famous, people as well. She is getting the best type of advertising—word of mouth. She is getting 5 stars from Cold Heat News also. Keep doing what you have been doing Azar Nassiri, because people are just gobbling up your passion for jewelry, and fashion design. People sense your sincerity and class, and that is something that you can, not only take  to the bank but also to heart.

(Photo of Passion Collection. Shared with  the public on facebook)

(Photo of Passion Collection. Shared with  the public on facebook)


Photo of Passion Collection. Shared with  the public on facebook


Photo of Passion Collection. Shared with  the public on facebook 


Photo of Passion Collection. Shared with  the public on facebook




Photo of Passion Collection. Shared with  the public on facebook



Photo of Passion Collection. Shared with  the public on facebook

Photo of Passion Collection. Shared with  the public on facebook




(Photos from Azar Nassiri’s facebook account-Sared with the public)

(photo of ring made by Azar–$54—shared with the public on her facebook page)

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I was born in Fountainbleu in Paris France to an army family. My father ,Ruben Smith, and my mother Nancy Smith, worked for the Army and as a school teacher in France, respectively.We are originally from the South. My father’s people from Misissippi and Alabama and my mom’s from South Carolina. I am an avid sports fan and I attended and played sports----football, wresting, and track----- at Bishop England High School, in Charleston, South Carolina; my mom chose both a Catholic high school and an elementary school, Immaculate Conception, for my sister and I. Initially, I wasted a lot of time in school pursuing sports and partying but nevertheless,I went to the College of Charleston, The University of South Carolina, where I majored in Journalism, Advertising and Public Relations, with a minor in Theatre and Speech. I finally graduated from The University of Redlands, in Redlands, CA with a degree in business management. I managed to get into SAG-AFTRA, mostly as an extra, but I have done an occasional speaking stint here and there—CD-ROMs, experimental and industrial films, and voice overs in radio. My most recent endeavor was playing a doctor on "Grey's Anatomy". I like horror, love, thrillers, and I like to read. Weightliftingand jogging are some of my hobbies also. Interestingly enough, my family prepared me for a life on the move, as I have been to every state in The USA except for Alaska and Hawaii. I have an older sister who chose the teaching profession and is doing quite fine. What was i like as a child? Well I tend to think that I existed and flourished within "a culture of hate"--------however South Carolina has ceased and desisted with both "The jim Crow Laws' and flying the Confederate Flag------------I witnessed "colored only" bathrooms, and was in establishments where the Klan showed up. I stayed at hotels where my family and I found pounds of raw CHITTERLINS---hogs guts----- at our doorstep!! But don't get me wrong, as despite these ugly truths about the South, I grew up with some very cool whites, mexicans, Filipino's and other races. But it is what it is. It has Metamorphosized into being a cultural and real estate melting pot, as many from other states are recently flocking there for the cheaper home prices, very stable, safer lifestyle and "bible belt" mentality, and affordable education. I too have Metamorphosized , as I am not the militant little athletic, and partying freak I used to be and have settled into writing for Cold Heat News and assisting We Care for Humanity with their charitable functions. Consequently, I am pretty much a normal army brat who has realized that life is what you make it and people and things are subject to change. So change with life and let by gones be by gones. My dad has since passed away, and my mom and sister and most of my cousins are still alive, but their positive,significant influence, along with the impact my elementary and high school friends have had on me continues on;infact, I believe, where it not for my childhood friends, my high school football Coach Jack Cantey and occasional teenage battles with my dad, I would have become a gang member! Thus my personal manifesto is, Live hard, party when it is time, and utilize both education, and Love for God, and know that FAMILY AND FRIENDS are most important;They're one's conduit for a viable and happy life. ALSO, A FRIEND IN NEED IS A FRIEND---NOT A "FAIR WEATHER"------INDEED.

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