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London Moore has proven that good guys can finish first and still stay in it to win it. Looking more like a model or actor than a promoter or publicist London moore has made a name for himself within the shark filled waters of Los Angeles’s promotion and marketing realm. “The entertainment world is filled with snakes”, is a quote that many aspiring actor’s have heard from not only their moms, but also from seasoned entertainment professionals, as well. Moore has steadily kept a spotless reputation, while still presenting events that are both entertaining, within plush environments, such as “The W”, and The RollingStone,  and yet maintain that biting edge dynamic that draws actors and entertainment types to him like a magnet. London also knows sponsors that are quite adept at keeping dentists quite busy, as they quench—————– a sweet tooth, like hemoglobin anebriates nosferatu———– with exotic chocolates, and assorted goodies.

Last Sunday, February 12, 2011, at The RollingStone within The Kodak Center on Hyland Avenue in Hollywood, California, Moore held a red carpet and rockin funkin event, which was labled “The Grammy’s After Party”. It was to die for. Celebrities, actors, singers, and models arrived “on one”——-with a penchant to party, as if on a mission——- and Moore, not to be outdone by Staples Center’s events—The Grammys——-did not let them down. London began with a media gorged redcarpet event, courted by the likes of such actors and producers as Shelly Skandrani and Johanna Rae, respectively.  Well known famous photographer Guillermo Proano, who is most visible with the likes of humanitarian and entertainment mogul Maria Amor, CEO of Exotifit for Humanity, was on hand to capture and freeze the fun filled spirit and excitement on film, to be enjoyed for time upon time.

Inside The RollinStone, an enthusiastic crowd gobbled up the funky bass laden grooves, and danced and intermingled, networking, while also enjoying drinks and chocolates; within a dimly lit cozy and warm nuances of exotic comaraderie. Everyone was on the same page—-on the one——–as the late great singer james Brown so aptly used to put it. Love was in the air and so was chocoalte and sweats extraordinaire, which were provided by Moore’s sponsor Diana Yedalyan, owner of Sweet Privileges. Diana’s company makes extravagant goodies such as desserts, mini dessets, and chocolate pops on a stick that almost not only drove me to madness, but also almost drove Diana to lay hands on me. She said, after I was spotted in my natural habitat, near her sweets filled table embarking on my 6th chocolate pop, “it is ok this time, but only 2 the next time ok’? I was sugar drunk sprung by this time so anything she said was fine by me. She was really nice and warm. Her associates looked more like seductive tall, beautiful, long legged models. I couldn’t beleive that they weren’t models. At least that is what they told me. Take a gander at them ans then you be the judge.


This type of vibe is not uncommon for London Moore, as he is known to put on events that models fight to get into, and also events that publicists, journalists, and models lust to get into. He is known for creatively unveiling not only incredible edibles, served within plush locations, but his flair for acquiring talented artist to perform, sometimes at poolside, is unheard of, and only a handful of entertainment moguls can compete, in my opinion, against him.

Mr. Moore has proven to be more than a hearder of cattle or an open casting call entity, as he tends to take experiences and meander it from the dynamic of work, as artists are networking, to fun, and traversing the distance from the anxiety or nervousness of being interviewed on the redcarpet to a place called real accomplishment. Because, Moore is a joy alchemist.Actors know  that they have arrived, as they were at a celebrity and excitement gorged event, when it has been  facilitated by London Moore. In other words, Hollywood’s most worn out cliches,’ they’ are snakes and good guys finish last, are obliterated, because one comes to London’s events and leaves it knowing that one has been ‘experienced’.

It is a play on Jimi Hendrick’s term——–EXPERIENCED——but it s not too far fetched. Moore aims to please and usually asks you “how was it” when you are leaving?  One has a good time and is aware that a genuinely good guy is not only making a living, but one has met a person that created a good time and enjoyed the experince as well. London’s event’s such as the after party, which was “off the chain”,hosted in Santa Monica for the  Golden Globes Awards, are more than just fun filled;They are an adventure. The only people that I know that can compete with London Moore are Maria Amor, CEO of Exotifit for Humanity and David Harrison Levi–The StarMaker.


In conclusion, London Moore knows how to have a great and classy time. Mr. Moore also works for NBA Hall of Famer, the great Dennis Rodman. Did he learn to market from the Rodman, or did the Rodman learn from Moore. We may never know. One thing for sure is that London Moore is a class act.

(all photos are from London Moore’s Facebook page–Shared with Friends)


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I was born in Fountainbleu in Paris France to an army family. My father ,Ruben Smith, and my mother Nancy Smith, worked for the Army and as a school teacher in France, respectively.We are originally from the South. My father’s people from Misissippi and Alabama and my mom’s from South Carolina. I am an avid sports fan and I attended and played sports----football, wresting, and track----- at Bishop England High School, in Charleston, South Carolina; my mom chose both a Catholic high school and an elementary school, Immaculate Conception, for my sister and I. Initially, I wasted a lot of time in school pursuing sports and partying but nevertheless,I went to the College of Charleston, The University of South Carolina, where I majored in Journalism, Advertising and Public Relations, with a minor in Theatre and Speech. I finally graduated from The University of Redlands, in Redlands, CA with a degree in business management. I managed to get into SAG-AFTRA, mostly as an extra, but I have done an occasional speaking stint here and there—CD-ROMs, experimental and industrial films, and voice overs in radio. My most recent endeavor was playing a doctor on "Grey's Anatomy". I like horror, love, thrillers, and I like to read. Weightliftingand jogging are some of my hobbies also. Interestingly enough, my family prepared me for a life on the move, as I have been to every state in The USA except for Alaska and Hawaii. I have an older sister who chose the teaching profession and is doing quite fine. What was i like as a child? Well I tend to think that I existed and flourished within "a culture of hate"--------however South Carolina has ceased and desisted with both "The jim Crow Laws' and flying the Confederate Flag------------I witnessed "colored only" bathrooms, and was in establishments where the Klan showed up. I stayed at hotels where my family and I found pounds of raw CHITTERLINS---hogs guts----- at our doorstep!! But don't get me wrong, as despite these ugly truths about the South, I grew up with some very cool whites, mexicans, Filipino's and other races. But it is what it is. It has Metamorphosized into being a cultural and real estate melting pot, as many from other states are recently flocking there for the cheaper home prices, very stable, safer lifestyle and "bible belt" mentality, and affordable education. I too have Metamorphosized , as I am not the militant little athletic, and partying freak I used to be and have settled into writing for Cold Heat News and assisting We Care for Humanity with their charitable functions. Consequently, I am pretty much a normal army brat who has realized that life is what you make it and people and things are subject to change. So change with life and let by gones be by gones. My dad has since passed away, and my mom and sister and most of my cousins are still alive, but their positive,significant influence, along with the impact my elementary and high school friends have had on me continues on;infact, I believe, where it not for my childhood friends, my high school football Coach Jack Cantey and occasional teenage battles with my dad, I would have become a gang member! Thus my personal manifesto is, Live hard, party when it is time, and utilize both education, and Love for God, and know that FAMILY AND FRIENDS are most important;They're one's conduit for a viable and happy life. ALSO, A FRIEND IN NEED IS A FRIEND---NOT A "FAIR WEATHER"------INDEED.

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