Articles Comments

COLD HEAT NEWS » Entertainment, People, Philantrophy » “Everything is on the One”, as rap and hip hop artist Pknuckle’s “Paintbrush” is the World’s perspectives, ideas, rhythms, clothing and hip hop itself.

“Everything is on the One”, as rap and hip hop artist Pknuckle’s “Paintbrush” is the World’s perspectives, ideas, rhythms, clothing and hip hop itself.

The late great Rhythm & Blues singer James Brown, “The GodFather of Soul’s “,  famously coined phrase,”Everything is on the one”,  was old school rhetoric signaling  that his funk regime was not only, firing as one, at a fever pitch frequency, on all cylinders, but also, synergizing perfectly, while  racking up hits and millions of dollars worldwide. Everything IS still  on the one as the world’s creativity has been snared and harnessed, bridled and ridden by  hip hop recording artist Pknuckle—–utilized as his   “paintbrush”.  His new urban street wear clothing line, “CODEIN COWBOYS” , has been built  upon and launched  from his music and street smarts creative process.  “I may not know how to play many instruments  or draw, as I have had no formal training in designs , ” said “Pknuckle, rap recording artist, and owner and founder of  “Codeine Cowboys” , a Los Angeles based urban street clothing line, as if seizing the moment,  making it look easy and creating a potential iconic dynasty of “drug, urban, hip, hop street clothes lines,  is somehow common place. “But  I know exactly what I want and my creative teams, whether in music,  or fashion, bring it into fruition, and that is my secret. Everything on my creative canvas, lives vicariously  among my various team members,  and is interconnected, as my team is my paintbrush. My music,  fashions, and all of my ideas self generate within my creative process. I am bringing the drug, hip hop culture not only, into the forefront of street wear, but also  into the limelight via boutiques nationwide and abroad.” And tonight partnering  with   Eileen Boulevard Couture   at a fundraiser benefitting Children’s Hospital cancer research at  P71 night club event, called “Cure Runway”, April 16, 2015,  11916 Venture Blvd, Studio City, CA 91604, Mr. Pknuckle ‘s creativity painted a picture of decency, humanity and brotherhood.

Furthermore, Thursday, April 16, 2015,  Ms. Eileen Isagholian, owner of  Northridge, CA’s , Blvd Couture,  inspired by her son,   Anthony Kacherian’s  ill  friend, Ivan    who is stricken with leukemia, and undergoing treatment for it,  together with  Chris Le Vrar, of “America’s Got Talent”,  and Pknuckle, armed with his  drug, hip hop street culture vehicle,  traversed biases and all things negative,  touched the hearts of many, and together they graced the red carpet  for the little ones—- the ones with no voice or power. According to Boulevard, children’s cancer only receives 4% of the total monies raised annually for cancer.  Introducing Pknuckle,  who was in the wings, an unwitting ambassador in proxy for rap and hip hop, doing his part to help Children’s Hospital too.


Epic-Pknuckle • 2014 • Hip Hop • E

Who is Pknuckle and where did he come from? How did he,   notwithstanding images of drive by shootings, prison terms, drugs, and the terrain of much media created pigeon holed nightmares that permeate the news on tv, radio and print on a daily basis, tear loose from the chains of public sentiment bondage that labels  rappers are thugs, to showing  a gentle and creative and soft side?.  When one considers that Rap and its partner, hip hop, arguably are both a black sheep of the entertainment industry as well as one of the darkest horses to ever come full circle and bear positive fruit, producing billions of dollars in music, tv, social media, and   movies, similarly  like rock and roll, and reggae, hip hop and rap, is a medium to those whose voices were inaudible until a cultural musical conduit arrived and ushered in a new era; An era, consisting of a cultural and musical duality:Millions of fans worldwide live vicariously through rock and roll and, reggae and now through hip hop as well–this era behaving like a  Rosetta Stone, that unlocks the hearts and minds of a new generation of people, is the hip hop rap revolution.
Pknuckle is a rising star whose social and economic itineraries are about both helping to advance positive images of rap and hip hop and to utilize its negative tendencies to counter program and change the public’s perspectives on the prospects of positivity that  can possibly  arise when one’s    affinities and proclivities are conducive with changing and promoting goodness.
   Pknuckle, having moved into urban street wear,  a  proven money-maker, which like  rap is an art transcending , culture, gender, religion, race and age, arguably,   fits like a hand in glove, much  like reggae is likened to the voice of the oppressed.  Similarly, Pknuckle, much to the chagrin of   those  who are unable to or have been biased against these so-called thugs, such as Oscar winner, and rap artist Eminem, Grammy Award winners, and rap legends, Will Smith, Queen Latifah, Xzibit, to name a few, and   Jay Z, who reportedly was a Brooklyn crack   dealer  in his youth, whose street  clothing wear , Rocawear , annually raises hundreds of millions worldwide,  is ‘making noise’ , in the vernacular of street culture—-selling, doing well and being respected and well received by both his peers within the industry and music and clothing buyers as well.
  ‘As a result of being a hip hop artist”, said Pknuckle, ” whose life has had  a close proximity to L A’s  streets, I was always near fashion, so I became interested in flipping the script on the negative connotations of the street and its nomenclature, such a “Xanax”, “Trap” , “Trap starter”, via using roman numerals, which are very popular within the fashion industry, and spinning it positively.  I was surrounded by drugs and other unsafe elements on the streets of Queens, New York, and Los Angeles, and  as a result, I now use street smarts dynamics as  branding vehicles; for instance, we are not going to put words like crack on shirts,  and interestingly enough, I have  turned street urban terms, into  brand names  which are now fashionable to wear. My goals are to give people clothes that they not only,  look good in, and can wear on the red carpets, but also,  similarly  like  traditional “TRIPLE X”  attire worn by  various successful rap artists,  that they can feel good wearing .’   Jokingly, but with tongue in cheek, I said that he was taking doo doo and turning it into gold. PKnuckle said, ” that is true, and in addition I am a mutil tasker.  He said, “I work passionately from the time that I rise to the time that I sleep, bolstered with the knowledge that I will be successful.  I envision myself, hopefully, winning entertainment awards. I will  not respond that my motivation was  that haters said , I wouldn’t make it, embellishing my drive via a twisted incentive,   as some of my colleagues have done in the past; In fact, everyone on board my journey  have projected consensual assurances and  have wished me all the best, saying that I am destined for success.”

Young Chop ft Chief Keef All I Care About Lyrics 2:36PKNUCKLE – “All I Know” ft. CHOPS – Official Music Video HD

When I  asked this multi-diversified performer ,turned  clothesline maverick, sponsored by some of the top 10 Los Angeles street wear brands, such as “Reckless”, and “Famous Stars  and Straps “, …”within the two years your brand has been alive, how did you become successful, y’know , with a burning desire such as you evidently have, as most people frankly aren’t talented enough and what motivated you to get into the clothing designer field.”?  I was jolted at the enormous potential  of Pknuckle’s empire ,from which all of his works  flow.
He said: “The birth? Originally born in Queens, New York, my background starts with music which is the forefront. I’ve always  been a rap recording artist. I’ve been doing music since I was a little kid. I felt that I could bring it into the fashion world because I am creative to begin with and it’s an art form. And what ended up happening was , at one point I was sponsored by ten of the hottest Los Angeles street wear brands, whether It was Famous Stars  and Straps, Young and Reckless and I told myself, ‘ The reason, you know,  they are giving me clothes, sending me stuff was because I was out on the scene and out on the street a lot, “making Noise”. So I asked myself ‘Why is it that I don’t promote my own stuff, Why is it that I don’t promote my own line?’ It took a while to come up with something. It’s not like  I jumped into it,  but when I finally came up with an idea, a trademark, I felt it was time to move forward. And with my first initial  designs people didn’t really like it because it was the beginning and they were not really into it. Well now we have excelled at a fast rate wherein we are at about 20 – 30 stores nationwide. We have hired a Southwest rep, and an East Coast rep. We’re growing as a company.”


Chris LeVrar–rap recording artist-humanitarian


How does your family figure into your circles and are they creative as well?

Pknuckle: “‘ My family, no they are not creative, but They are hardworking.  I am a one of a kind, because I am into music and I have been a creative person since day one .They have the same drive like me but we don’t share in the same creative design aspect.”

Maurice: ” Did  your family view you as a “black sheep” of the family when you began and now are cheering you on? And I’ve written about  sports, fashion, and actors, music and one thing that I have noticed that  “IT”—-the  creativity—– all seems to be about the same , yes?”

Pknuckle;  ‘ No my family always said that I was going to be good. Along with everyone else they said you are going to make it man. and as such I proceeded to put everything and much energy into it my  work and I became a multi-tasker– wearing  many hats from the moment I wake up to the second that I sleep. I work seven days a week. That’s my drive. I did it in music, and other aspects and I feel that I can do it in the clothing industry as well. Creativity?  You’ve got it, one thing.. not meaning to cut you off but you are EXACTLY on the POINT that …even  like when…with my background in rap,  rap has always been about your fashion, the clothes you wear. Being the cool dude at the party with your gold chains. It’s not even about  the jewelry . It’s about the way you wear your things. The word “SWAGGER” came around. It exemplifies the whole scene. So it was nothing for me to do it as I was already doing it. Being the center  of the party?. I was supposed to be  the guy to grab the microphone and be the center of attention. So for me, envisioning styles  to wear  what grabs someone’s attention, with  mouth closed while walking  into a room, was the art of everything that I already did And like you just said it is all part of one world. Whether it is rap, radio ,music, tv or fashion it is all SPUN  around THE SAME SPIRIT—- CREATIVITY AND LIFE!



Pknuckle; ‘  Exactly, and it’s just different people’s interpretations of it. That’s all it is. We just keep regurgitating the same thing over and over, via different interpretations of it.’ .

Maurice; ‘ That leads  me into my next question. I interviewed fashion designer, Erik Rosete a couple of weeks ago at the  Arts Hearts Fashion Week .He said that  his fashion designs are a manifestation of his story telling dynamic—his story. Are you telling a story with your designs  too?

Pknuckle; ‘ Yes. I am in a sense. Remember I told you that I came from the hard streets and I was surrounded by a lot of drugs and bad stuff and that is why I say, “drug hip hop culture”. It is not like we are creating shirts with “Crack” written on it. It’s more of the cool side, the side that people DABBLE  with; so that  people will realize that it is a problem but it is all about the positivity  that one can put into things. I don’t want to make beanies that people put over their faces and then go into stores and rob people. I want to make a beanie that people, within the prime of their award-winning joys and successes in life, can  wear to their Grammy award shows they”ve  just won. They are in the prime of their happiness of the night and I WANT TO BE A PART OF THAT STORY.’

What’s looming on your musical horizon, in  the way of movies and musical collaborations sir?


Pknuckle: I have just signed a deal with Empire Distribution and sometimes my skills are utilized as an  actor as well. In addition I am  working on a project called “PERFECT TIMING”,  also working with “D.J Lethal”–“House of Pain”, “LimpBizkit”, and  “Xzibit” who has worked with Dr. Dre and Eminem, ;”Aftermath”,; “DazDillinger”; “House of Pain”; “LimpBizkit”,  and more. I am a very busy guy!! The future is bright.

In conclusion,  in my opinion, Pknuckle is  a visionary in that he knows how far hip hop has come, what created the bad vibes within the industry, and he intends to elevate the game by leading, while he incorporates all of his creativity, such as clothes lines, music, acting, as opposed to being a victim of somebody else’s karma or negativity of the media,  by manifesting positivity and touching lives and making a difference for the better via diversification. As far as his music is concerned,   as I have heard his tunes, “All I know”, and “Block Monsters”, I believe he has a  real  shot at superstardom. Thus, notwithstanding the habitual run ins with the law, and notoriety of some within the world of hip hop, I feel that artists like Pknuckle embody the spirit of America In that they show  that it doesn’t matter how one starts, all that matters is how you finish the race. In other words, as Sly and The Family Stone once said in one of their biggest hits, “You can make it if you try”.



Written by

I was born in Fountainbleu in Paris France to an army family. My father ,Ruben Smith, and my mother Nancy Smith, worked for the Army and as a school teacher in France, respectively.We are originally from the South. My father’s people from Misissippi and Alabama and my mom’s from South Carolina. I am an avid sports fan and I attended and played sports----football, wresting, and track----- at Bishop England High School, in Charleston, South Carolina; my mom chose both a Catholic high school and an elementary school, Immaculate Conception, for my sister and I. Initially, I wasted a lot of time in school pursuing sports and partying but nevertheless,I went to the College of Charleston, The University of South Carolina, where I majored in Journalism, Advertising and Public Relations, with a minor in Theatre and Speech. I finally graduated from The University of Redlands, in Redlands, CA with a degree in business management. I managed to get into SAG-AFTRA, mostly as an extra, but I have done an occasional speaking stint here and there—CD-ROMs, experimental and industrial films, and voice overs in radio. My most recent endeavor was playing a doctor on "Grey's Anatomy". I like horror, love, thrillers, and I like to read. Weightliftingand jogging are some of my hobbies also. Interestingly enough, my family prepared me for a life on the move, as I have been to every state in The USA except for Alaska and Hawaii. I have an older sister who chose the teaching profession and is doing quite fine. What was i like as a child? Well I tend to think that I existed and flourished within "a culture of hate"--------however South Carolina has ceased and desisted with both "The jim Crow Laws' and flying the Confederate Flag------------I witnessed "colored only" bathrooms, and was in establishments where the Klan showed up. I stayed at hotels where my family and I found pounds of raw CHITTERLINS---hogs guts----- at our doorstep!! But don't get me wrong, as despite these ugly truths about the South, I grew up with some very cool whites, mexicans, Filipino's and other races. But it is what it is. It has Metamorphosized into being a cultural and real estate melting pot, as many from other states are recently flocking there for the cheaper home prices, very stable, safer lifestyle and "bible belt" mentality, and affordable education. I too have Metamorphosized , as I am not the militant little athletic, and partying freak I used to be and have settled into writing for Cold Heat News and assisting We Care for Humanity with their charitable functions. Consequently, I am pretty much a normal army brat who has realized that life is what you make it and people and things are subject to change. So change with life and let by gones be by gones. My dad has since passed away, and my mom and sister and most of my cousins are still alive, but their positive,significant influence, along with the impact my elementary and high school friends have had on me continues on;infact, I believe, where it not for my childhood friends, my high school football Coach Jack Cantey and occasional teenage battles with my dad, I would have become a gang member! Thus my personal manifesto is, Live hard, party when it is time, and utilize both education, and Love for God, and know that FAMILY AND FRIENDS are most important;They're one's conduit for a viable and happy life. ALSO, A FRIEND IN NEED IS A FRIEND---NOT A "FAIR WEATHER"------INDEED.

Filed under: Entertainment, People, Philantrophy

Comments are closed.